Madison Southerlin is an experienced marketing professional currently serving as Senior Growth Marketing Manager at CSG since May 2022. Prior roles include Senior Marketing Manager at Affinaquest, where expertise in data management and analytics for institutional advancement and collegiate athletics was utilized, and Senior Marketing Manager at SSB, where a focus on integrated B2B marketing strategies and client engagement was emphasized. Madison also held the position of Director of Marketing at The Aspire Group, contributing significantly to the sports and entertainment marketing sector. With a Master's degree in Marketing from Georgia State University and a Bachelor's in Sport Management from Georgia Southern University, Madison possesses a strong academic foundation to complement a diverse professional background spanning various marketing positions and roles in customer success.
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