Rich Rodriguez, MBA, serves as the Head of Global Pricing and Global Market Access at CSL Vifor since March 2023, leading strategic pricing initiatives and market access priorities for asset launches and in-line brands. Prior to this, Rich held various leadership roles at Novartis from 2017 to 2023, including Director of Account Management, Pricing, & Access Strategy, where responsibilities included overseeing pricing and contracting for national payer accounts and developing strategies for Oncology-Breast portfolio products. Rich's extensive experience in market access and pricing also includes significant roles at Merck, where contributions spanned strategic pricing across multiple product portfolios and markets. Rich earned an MBA in Marketing & Global Business from Rutgers Business School and a BSBA in Accounting from Appalachian State University.
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