Jennifer Horton

Jen is a marketing executive with more than 20 years of experience in high-growth B2B organizations. She is passionate about building teams for sales, and about marketing process improvement, demand generation strategy and execution, product and solution marketing, sales enablement and customer experience marketing.

Most recently, Jen led all marketing efforts for Swivel, a digital office platform for commercial property owners looking to modernize the occupier experience. Prior to Swivel, Jen worked at SiriusDecisions, where she was the group director for all of the organization’s demand-focused research services, including Account-Based Marketing, Content Strategy and Operations, Demand Marketing Services and Marketing Operations.

SiriusDecisions became the market leader in B2B sales and marketing advisory services. The firm was then acquired by Forrester Research in January 2019.

An early adopter of marketing automation technology and lead management processes, Jen also worked at Eloqua building out best practice content, helping companies of all sizes redefine their approach to demand, and providing feedback to the product development teams. Eloqua was acquired by Oracle in 2012.

Jen got her start in demand and product marketing at organizations such as Lombardi Software (an IBM company), Dell, Motive Communications (now Alcatel-Lucent) and Trilogy. Jen received a BA in communication studies from Vanderbilt University.