Pete Jacob

Based in Dubai, Pete is on a mission to inject the human into the centre of all communication. He loves working with client teams to develop integrated human-led campaigns, rooted in emotionally-led narratives.

With over 25 years’ experience working across the Middle East, Europe, UK and Africa, Pete specializes in driving strategic multi-channel campaigns, often with diverse stakeholders, to generate impactful results. Pete is one of Current Global‘s senior workshop facilitators, delivering sessions covering everything from narrative, messaging and storytelling development to media and presentation training and creative and campaign ideation.