Lawrence Ferrer

Lawrence Ferrer is an experienced executive currently serving as President and CEO of CIS Bayad Center, Inc. and President of Customer Frontline Solutions, both since July 2020. Prior roles include First Vice President and Digital Payments Business Head at UnionBank of the Philippines from October 2018 to September 2019, and Managing Director at PayMaya Philippines from June 2013 to October 2018. Additionally, Lawrence spent 18 years at Smart Communications, ultimately as Vice President and Head of Value Added Services in the Wireless Consumer Division. Lawrence holds a degree in AB Communication Arts from Ateneo de Manila University, completed between 1989 and 1993.