Atasun Kaşbaş

Atasun Kaşbaş currently serves as a Member of the Board of Directors at Customer Institute and a Lecturer in Customer Experience Management at Istanbul Kultur University. Since December 2021, Atasun has held the position of Director of Marketing and CX at İKSV, previously managing CRM and audience experience. At Penti A.Ş., significant achievements include leading the digital transformation of the CRM system and improving customer experience, resulting in a notable increase in NPS and developing a top-ranked loyalty program. Prior roles include Director of Churn & Retention Management at D-Smart, where Atasun substantially reduced churn rates, and Product Manager at Turkcell Global Bilgi, focusing on strategic direction and project management. With a strong foundation in revenue and product management from previous positions at Digiturk, Akbank, and Fortis Emeklilik, Atasun possesses a rich background in CRM, marketing, and data analysis, complemented by education in Customer Experience and Data Science.