MG Gurbaxani

MG Gurbaxani is the Co-Founder at Cuvama, a position they have held since the company's inception. Prior to founding Cuvama, MG was with PROS, where they led the team in development of customer value quantification tools and methodologies in response to the company's shift to a SaaS strategy. MG's focus was on increasing win-rate, deal size, average selling price of solutions and maximising customer retention rate.

Before joining PROS, MG spent a year at INSEAD obtaining their MBA with a focus on Decision Sciences and Marketing.

MG's first professional role was with rapt (acquired by Microsoft), where they served as Principal Consultant - Pricing & Yield Management. In this role, they co-developed the advisory services methodology to coach client teams on price optimization and forecasting best practices, including change management, successful deployment, and project governance - improving speed-to-implementation and client adoption. MG also led the implementation for Rapt's demand forecasting product. As a result of their work, the forecasting accuracy increased by 29% post implementation resulting in increased revenue of $3M annually for the online publisher client.

MG Gurbaxani has a Master of Business Administration (MBA) from INSEAD and a BA in Mathematics (concentration in Economics and Business) from The College of Wooster.

Some direct reports include James Labyer - Product Manager, Edgar Ngwenya - Lead Engineer.