Kristi Masser

Kristi Masser is a seasoned professional in the cardiovascular health sector, currently serving as the Manager of Advocacy and Engagement at CVRx | Barostim since November 2023. Prior to this role, Kristi held the position of Senior Strategist in Heart Failure Medical Affairs at Abbott from November 2018 to November 2023. Kristi's entrepreneurial experience includes co-founding Liif Group, LLC, a crowdfunding venture, and leading the Masser Family business as CEO from May 2007 to November 2018. Kristi's career began at Merck, where a long tenure as a Cardiovascular Health Science Associate spanned from 1992 to 2007. Kristi holds a degree from the University of Wisconsin-Madison, earned between 1988 and 1992.