Mercedes Soria Ramírez

Mercedes Soria Ramírez has extensive experience in the Meetings & Events sector, currently serving as Key Account & Sales Manager at CWT Meetings & Events since March 2015, specializing in strategic event management, marketing, and technology integration for hybrid events. Prior roles include Sales Manager at MCI Group, and a team leader at American Express Barcelo Viajes, where Mercedes managed business development teams and was involved in client acquisition and performance management. Additionally, Mercedes has held positions at Grupo 7 Viajes, Viajes Marsans, and GSA for Cathay Pacific Airways and South African Airways, among others, showcasing a solid foundation in event sales and account management. Educational qualifications include a degree in Tourism Management and a postgraduate qualification from Universidad Politécnica de Madrid.