Sebastian Schoch

Sebastian Schoch has a diverse work experience in various industries. Sebastian started their career as a professional basketball athlete at BBC Bayreuth and ASC Theresianum Mainz. Following that, they worked as an Assistant of Head of Sales & Marketing / PM Market Research at Cherry GmbH, where they were responsible for market research, managing processes, and creating new product portfolios. Sebastian then owned a cooking school called meine Kochschule.

Moving on, Sebastian joined adidas as a Project Manager - Business Unit Interactive Projects and later worked as an InStore Communications Manager - Personalization and Senior Retail Marketing Manager, where they managed cross-functional teams and coordinated with internal and external stakeholders. Sebastian also led the Global Workplaces Program at adidas Group as a Global Workplaces Program-Manager.

After their time at adidas, Sebastian worked at Samsung Electronics as the Interim European Director of Retail Marketing & Innovation, focusing on building a team and developing a clear retail vision and strategy across Europe.

Sebastian then transitioned to Digital Innovation AG, where they held roles such as Head of Multi-Channel Integration and Senior Consultant, driving key projects and fostering synergies across business partners. Currently, Sebastian is working at CYBEX as the Director Strategic Development Cybex Group, where they are responsible for strategic development and leading the team.

Throughout their career, Sebastian has demonstrated expertise in strategic development, project management, retail marketing, and multi-channel integration.

Sebastian Schoch obtained their Bankkaufmann degree from Sparkasse Bayreuth from 2001 to 2003. Sebastian then pursued a Bachelor of Applied Science (B.A.Sc.) degree in International Management at Fachhochschule Riedlingen from 2006 to 2009.