Roberto Santana

Roberto Santana has a background in marketing, with experience in various roles such as Marketing Manager and Director of Marketing Automation at companies like Cyncly and Thermo Fisher Scientific. Roberto holds a Graduate Diploma in Marketing from McGill University, and a B.Arts with a major in Psychology and a minor in Marketing from Concordia University. Throughout their career, Roberto has focused on utilizing marketing automation tools like Pardot to optimize lead generation and work closely with Sales and IT teams to improve CRM effectiveness.