Danny Sims

Danny Sims has a strong background in market research and leadership. Danny is currently serving as the Chairman of DJS Research Ltd, a company that they established in 2001 and has grown into a successful organization with a turnover of £6M+ and over 100 employees. Danny's role as Chairman is focused on overseeing the continued success of the company and ensuring its adherence to the principles of Employee Ownership. Prior to this, they worked as the Managing Director of DJS Research Ltd, where they had day-to-day responsibility for running the company and achieving organic growth every year since its inception. Danny also gained experience as a Senior Research Executive at Business & Market Research and as a Research Executive at BPRI.

Danny Sims attended Groby Community College from 1988 to 1992. Danny then went on to study at the University of Bradford from 1991 to 1994, where they obtained a Bachelor of Science degree in Sociology and Social Psychology.