Mel D.

Mel D. has worked in the digital marketing field since 2013. Mel's work experience includes Search Engine Optimization Analyst at Submit Digital (2013-2015), Search Engine Optimization Manager at Crawford & O'Brien (2015-2017), Digital Marketing Manager at Ideawake (2017), VP Digital Marketing at MediaPiston (2017-2019), and Council Member at Gerson Lehrman Group (2019-2020). At Submit Digital, Mel increased organic traffic of sites handled by 80-110% by diversifying SEO techniques and by employing omnichannel marketing. At MediaPiston, they diversified revenue and drove 9% top line growth by strengthening and forming new vertical partnerships allowing the business to penetrate the professional services sector. Mel also positioned the business for future competitiveness by spearheading the shift from white label remarketing to in-house product development. Currently, Mel is Director of Search Engine Optimization at D-Kode Technology.

Mel D. completed a Bachelor's degree in Journalism from the University of Santo Tomas in 2009. In 2017, they obtained certifications in Digital Media and Marketing Principles, Digital Media and Marketing Strategies, and Marketing in an Analog World from Coursera, as well as a certification in Search Marketing from DigitalMarketer. Mel then went on to obtain a Master of Business Administration in Digital Marketing & Entrepreneurship from the University of Illinois Urbana-Champaign in 2019.