Bertrand Étienne P.

Bertrand Étienne P. is a seasoned professional in creative strategy, currently serving as a Senior Creative Strategist at D&A Communications since 2022, where the focus is on integrating diversity, equity, inclusion, and belonging principles into communication strategies. Prior to this role, Bertrand founded b. on brand LLC and held the position of Chief Strategist from 2010 to 2021. Additional experience includes serving as a Senior Retail Strategist at Gensler from 2007 to 2009, where contributions spanned global architecture projects and innovative retail concepts, and as Director of Marketing at Lane Crawford in 2006, overseeing luxury marketing strategies. Bertrand also served as Vice President and General Manager at Lotte Department Store from 2004 to 2005, directing the launch of a luxury retail concept. Educational background includes an MFA in Merchandising and Branding from the Academy of Art University, a B.A. in Sociology/Anthropology with a minor in Gender Studies from Lewis & Clark College, and advanced studies in French Culture and Civilisation at Université Paris-Sorbonne.