Jeffrey So

Jeffrey So is an experienced marketing and analytics professional, currently serving as the Director of Marketing Science at DAC and formerly at Proove Intelligence in the same role. Prior experience includes positions as Director and Associate Director of Analytics at Klick, as well as Director of Analytics & Insights at Proximity Canada. Additionally, Jeffrey So has held the position of Manager, Analytics at Publicis Groupe, showcasing a strong background in analytics and insight development within the marketing sector.