Essence Riley

Essence Riley has a diverse work experience in marketing and partnership management. Essence is currently the Director of Partnership Marketing at Dairy MAX Inc., where they lead a team and implements innovative sports marketing strategies to increase dairy sales among Gen Z athletes and fitness enthusiasts. Essence also holds the position of Dallas Cowboys Program Manager, where they oversee the strategic marketing partnership and the Youth Wellness platform for the Dallas Cowboys, generating additional revenue for Dairy MAX.

Prior to their current roles, Essence worked as an Account Executive at Schafer Condon Carter (SCC), where they played a crucial role in creating and executing traditional and digital marketing campaigns for the agency's clients. Essence also worked as a Strategic Resident at SCC, providing brand and strategy development for various product categories.

Before joining SCC, Essence was an Associate in Media Strategy and Effectiveness at Discover Financial Services. Essence successfully expanded the company's sponsorship portfolio and formed strategic partnerships with sports teams and amusement parks, maximizing the ROI on the brand communications budget. Essence also completed Discover's Marketing Leadership Program, gaining experience in different marketing and advertising areas.

Overall, Essence Riley has demonstrated expertise in partnership marketing, strategic planning, and brand communications throughout their career.

Essence Riley's education history begins with their Bachelor of Business Administration (BBA) degree in Marketing from Howard University, which they obtained from 2003 to 2007. Essence then pursued a Masters of Science degree in Integrated Marketing Communications at Northwestern University from 2011 to 2012. During the same period, they also completed a Certificate program in Media Management at Northwestern University's Kellogg School of Management. It is unclear when exactly they started and ended their education at Howard University.