Alissa Pena

Alissa Pena is an experienced media sales director with a strong background in marketing and promotions across various industries. Currently serving as the Media Sales Director at Dallas Market Center since March 2021, Pena connects retailers and interior designers with top manufacturers in the home décor and fashion sectors. Previously held senior marketing roles at Urban One, Inc. and Clear Channel Katz Advantage, where strategic sales and integrated marketing played key roles. As Director at Katz Media Group, Pena developed innovative radio-based marketing campaigns. Earlier career highlights include managing marketing initiatives for touring shows at Hit Entertainment and executing promotional campaigns for Universal Studios Hollywood. Pena holds a Bachelor of Arts in Radio, TV & Film from the University of North Texas and an Associate's degree from Del Mar College.