Raj Srivastava

Dr. Rajendra Srivastava is an Advisor at Dallas Venture Capital. Raj is the Novartis Professor of Marketing Strategy and Innovation at the Indian School of Business (ISB) (Hyderabad & Mohali) and as Professor Emeritus at Singapore Management University (SMU). He has served Dean at ISB, as Provost and Deputy President at SMU, and as Senior Associate Dean at both the University of Texas at Austin and at Emory University. He is Senior Advisor to the Dean for ISB’s Centre for Business Innovation and Executive Fellows Program in Management.

Raj has been instrumental in guiding the growth of ISB and SMU both in terms of size and global academic recognition. His contributions to the field of Marketing have been recognized by American Marketing Association which appointed him as a 2020 AMA Fellow. He is also a Senior Research Fellow at the Mack Institute for Innovation (Wharton), and the Institute for Studies in Business Markets (ISBM) at Penn State.

A pracademic (practical academic) at heart, he is a strong proponent for inter-disciplinary research and collaboration between industry, government and academic. He is leading research on Business Innovation and Digital Transformation at ISB’s Centre for Business Innovation. He is recognized globally for his work integrating (1) strategy development with (2) implementation via operations and market-facing business processes while (3) keeping an eye on financial performance and market value. He is recognized globally for his work on brand equity and the value of off-balance sheet intangible assets (brands, IP, market channels and ecosystems) and marketing accountability.

A global thought leader, he has been a visiting scholar at leading academic institutions and has consulted and provided high potential executive training across North and Latin America, Europe, Asia (India, China, Russia, and SE Asia), South Africa and Australia to over 50 leading global corporations. He serves on corporate and academic advisory boards.

He holds a B.Tech. (Mechanical Engineering) from Indian Institute of Technology, Kanpur, MS (Industrial Engineering) from the University of Rhode Island, and MBA and Ph.D. in Business from the University of Pittsburgh.