Lauren Wilkinson

Lauren Wilkinson is an experienced marketing professional with a strong focus on CRM and digital marketing strategies. Currently serving as Director of Digital Marketing & CRM at Darden since July 2015, Lauren leads the development of multi-channel data activation strategies for Olive Garden. Prior to this role, Lauren worked at The Walt Disney Company from January 2010 to July 2015 in various positions, including CRM Program Manager, where efforts led to increased consumer engagement and sales for the Disney Vacation Club. With earlier experiences at The Bella Collina Club, 1-800-Flowers.com, and as the founder of Soirée, LLC, Lauren has demonstrated expertise in sales, marketing initiatives, and event planning. Educational credentials include an MBA from the University of Florida and a Bachelor of Science in Hospitality Management from the University of Central Florida.