Holly Crossley

Holly Crossley has a diverse work experience spanning various roles and industries. In 2012, they founded their own successful business called Holly's Scotch Eggs, where they singlehandedly produced and sold up to 800 scotch eggs per week. Holly researched the local food industry, identified a gap in the market, and developed a unique product while creating and developing a bespoke branding package.

In 2014, they worked as an Operation Support at Post Office, managing multiple accounts for the Network Transformation project. Holly liaised with project managers and suppliers to ensure successful project delivery.

Afterwards, they became a Project Manager at Linney Design, where they facilitated consistent and professional client relationships with high-profile clients such as The Post Office Ltd., Arsenal Football Club, PayPal, and The Royal British Legion. Holly effectively managed multiple projects from initial brief to completion, ensuring they were on schedule and within budget.

In 2015, they worked as a Project Manager at Fivefootsix, where they improved and streamlined existing processes, chaired weekly meetings, took ownership of studio scheduling, and attended financial meetings to provide insights for productivity improvement.

Holly'sjourney then led their to HelloFresh in 2016, where they held multiple roles over the years. Holly started as a Campaign Officer, accountable for the execution of offline and online acquisition marketing channels and managed relationships with print houses and performance agencies. Holly then became a Performance Marketing Executive, accountable for strategy, test setup, execution, reporting, and optimization across various channels. Holly closely collaborated with the in-house brand team to align campaign messaging across multiple platforms and managed data agencies and analysts. Holly eventually became the Performance Marketing Lead, responsible for managing the performance marketing team, including 2 direct reports, and overseeing the budget, strategy, test setup, execution, reporting, and optimization of 4 online and 4 offline channels, including direct mail and affiliates. Holly'sfinal position at HelloFresh was as the Head of Growth, where they played a crucial role in driving the company's growth initiatives.

Most recently, they joined Dash Water in 2020 as the Head of Ecommerce.

Holly Crossley completed the Prince2 Foundation and Practitioner program at The Knowledge Academy in 2014. Prior to that, they obtained a Bachelor of Science (BSc) degree in Chemistry from The University of Edinburgh from 2006 to 2010. Additionally, they have received the certification of Bsc (Hons) Chemistry from The University of Edinburgh, although the specific month and year of obtaining the certification are not provided.