Christina Saliba

Christina Saliba is a prominent entrepreneur and founder of Invest In Her, an investment company focused on empowering women and fostering female ownership. With experience as a Styrelseledamot at Dashl AB and previously as Styrelseordförande for Hedda Care AB, Christina has held significant leadership roles in various organizations. From 2001 to 2008, Christina served as an Owning Partner and Creative Director at Prime PR, and later as CEO at Weber Shandwick/McCann Relations from 2008 to 2012. Christina also founded BBS Group, managing public relations projects from 2012 to 2018. Early career highlights include serving as Informations- och marknadschef at MsFreckles.com and Kampanj och Strategiansvarig at Moderata Ungdomsförbundet, emphasizing long-term communication planning. Christina holds degrees in Strategic Communication and Marketing from Berghs School of Communication.