Melissa Willinger

Melissa Willinger is a seasoned marketing professional with extensive experience in managing marketing campaigns and operations across various platforms. Currently serving as the Manager of Marketing Campaign Production Services at Data Axle since November 2022, Willinger leads a team supporting multiple marketing automation tools including Salesforce Marketing Cloud and Klaviyo. Prior to this role, Willinger was an SMB Consultant from February 2013 to December 2022, providing implementation and consulting services for small and medium businesses. As Marketing Automation Director at Crain Communications, Willinger oversaw a team managing marketing automation for over 20 brands, achieving impressive deliverability metrics. Further experience includes directing marketing campaigns at Entertainment Promotions, resulting in significant annual revenue, and coordinating marketing efforts at Little Caesars Fundraising. Willinger holds an MBA in Marketing and a Bachelor's degree in Computer Information Systems, both from Walsh College, alongside additional academic credentials.