Kristen McPherson

Kristen McPherson is an experienced content strategist and marketing specialist with a strong background in B2B marketing and content development. Currently serving as a Content Strategist at ContinuumCloud since April 2021, Kristen manages content strategy to enhance engagement across various product lines, including behavioral health and HCM solutions. Prior to this role, Kristen worked as a Content Marketing Specialist at DATIS, where solution-oriented content targeted C-level executives in human services. Kristen's earlier experience includes creating SEO-optimized content as an SEO Writer at Socius Marketing and developing English-language assessments at Educational Testing Service. With a Bachelor of Arts in Psychology and English from The College of New Jersey, Kristen has also contributed to academic success through tutoring at the same institution.