Rachel Ziegler Geier

Vice President, Head Of Merchandise Planning , Demand Planning, & Merchandising Operations at David's Bridal

Rachel Ziegler Geier has a strong background in merchandise planning and operations, with extensive experience in the retail industry. Rachel recently joined David's Bridal as the Vice President, Head of Merchandise Planning, Demand Planning, and Merchandising Operations. Prior to this, Rachel held various leadership positions at Victoria's Secret, including Vice President of VS Marketplace, Vice President of VS Lingerie, Brand Category Planning, Operations, and Technology, Vice President of MP&A, Victoria's Secret Lingerie, Digital, and Vice President of Merchandise Planning for VS Lingerie, Beauty, Swim, Pink, and Sport. Before working at Victoria's Secret, Rachel worked at Victoria's Secret Direct in roles such as Associate Vice President of Merchandise Planning, Director of Merchandise Planning, and Planning Manager. Rachel also worked as the Divisional Planning Manager at Ann Taylor and as a Planning Manager at New York & Company. Rachel's expertise in merchandise planning and operations, along with their leadership skills, make their a valuable asset in driving sales and profit growth in the retail industry.

Rachel Ziegler Geier obtained a Bachelor of Arts degree in Economics from New York University.

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