Chris Peto

Chris Peto is a seasoned professional with extensive experience in market research and operations within the health and wellness sector. Currently serving as a Partner at Day One Strategy since February 2024, Chris previously held the position of Vice President and Head of Operations at Branding Science Group from March 2017 to February 2024, as well as various leadership roles at Natural Marketing Institute, Adelphi Research Global, Psyma International, and Momentum Worldwide. Chris's expertise encompasses qualitative and quantitative project management, strategic planning, and business development, with a proven track record in managing large-scale research projects, advising clients on methodologies, and moderating qualitative studies. Chris holds a Bachelor of Science degree in Marketing from the University of Delaware.