Hannah Tough

Hannah Tough is a seasoned professional in healthcare market research, currently serving as Senior Research Director at Day One Strategy since May 2024. Prior to this role, Hannah held the position of Director at Ipsos UK from February 2019 to May 2024. Previous experience includes a decade at Hall & Partners, where roles encompassed Group Strategy Director, Research Director (Acting), Account Director, and Account Manager. Hannah began their career at Synergy Healthcare Research Ltd as an Account Manager from June 2006 to December 2009. Hannah Tough holds an MPhil from the University of Cambridge (2004-2005) and a Bachelor's degree from the same institution (2000-2004).