Cynthia Keeshan

Cynthia Keeshan is a seasoned marketing and communications professional with extensive experience in strategic events, public relations, and corporate affairs. Currently serving as the Vice President of Strategic Events in Marketing at Dayforce since January 2018, Cynthia leads a high-performing team focused on revenue generation through strategic marketing initiatives. Previously, as Director of Marketing Communications at PointClickCare, Cynthia managed brand stewardship and integrated communications to drive demand-generation programs. Cynthia's career includes leadership roles at Infusion, Microsoft, Brightspark, Servicesoft Technologies Inc., Balisoft Technologies, and Southam Publications, showcasing expertise in brand storytelling, public relations, and corporate communications. Cynthia holds an Honors Master's in Journalism from Humber College, a Bachelor of Arts in English Literature from McMaster University, and has completed coursework at the Schulich School of Business.