Krista P.

Krista P. is a seasoned marketing and brand experience leader, currently serving as CEO and Co-Founder of Positioning Collective since May 2020, aiming to enhance market positioning and brand identity for organizations. Krista's experience includes a role as Vice President of Brand Experience at Dayforce and prior leadership positions at VMware, where oversight of brand partnerships and operations contributed to enhanced brand awareness. Academically involved, Krista held adjunct professor roles at San Jose State University and guest lectured at both the University of California, Berkeley and San Francisco State University, imparting knowledge on public relations and marketing strategies. With a Master's Degree in Communications Management from the University of Southern California and a Bachelor's Degree in Public Relations from California State University, Chico, Krista's diverse expertise spans various high-profile companies, including Cisco and ServiceNow.