Marcy McCroskey

Marcy McCroskey currently serves as the E-Commerce Merchandising Manager at DaySpring Cards, where responsibilities include strategic curation and optimization of the online product assortment to enhance customer shopping experiences and meet business objectives. Prior to this role, Marcy was the Marketing Communications Manager at Kimbel Mechanical Systems Inc., where comprehensive marketing strategies were developed to boost brand awareness and improve employee retention, alongside overseeing a $200k internal company store and managing significant rebranding efforts. As the Client Services/Community Manager at Field Agent, Marcy engaged customers through interactive marketing communities, capturing valuable insights for clients. Additionally, Marcy founded and managed the VILONIA SPORTS ASSOCIATION, contributing to the successful launch of a non-profit sports organization and increasing participation by 33%. Marcy holds a Bachelor of Science in Marketing from Lyon College and has pursued advanced studies in Clothing and Textiles at the University of Central Arkansas.