Nikki Risley serves as the General Manager for both Daytona Dodge Chrysler Jeep & Ram and Maserati Alfa Romeo of Daytona since August 2022, overseeing the implementation and management of processes across variable and fixed operations. Prior to this, Nikki held the role of Advertising Account Executive at Spectrum Reach from November 2019 to November 2022 and accumulated extensive experience at Daytona Dodge Chrysler Jeep & Ram from 2002 to 2019 in various positions, including Service Director, Parts Manager, and Automotive Service Advisor. Additional roles include Service Director at Maserati Alfa Romeo of Daytona and Finance and Insurance Manager at Clarion Ford Mercury. Nikki obtained a Bachelor's degree in Marketing from the University of Central Florida, completing studies in 2009.
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