Genia Lysak

Genia Lysak is an accomplished marketing professional with extensive experience across various industries, currently serving as the US Marketing Director at DC Foods (pty) Ltd since June 2024, where responsibilities include leading the marketing efforts for Island Way Sorbet. Prior roles include Head of Growth Marketing at TruRoots Company, where Genia revitalized the brand, and Senior Director of Marketing at FitVine Wine, consulting post-acquisition for portfolio integration. Genia's previous experiences include brand management at PepsiCo, Ruby's Naturals, Nasoya Foods, Suntory Holdings, and Moët Hennessy, coupling solid achievements with strong educational credentials from Georgetown University (MBA) and The George Washington University (BA in International Affairs).