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Siniša Pešić

Director, Sales Support & Coordination Department at DDOR Novi Sad

Sini Ninkovic is a seasoned technical program manager specializing in generative AI and digital strategy, currently holding the position of Staff Technical Program Manager at BetterUp since February 2022. Sini's career spans multiple high-impact roles, including as a Book Author of a bestselling personal development book and as Product Lead at Human, where strategic product initiatives were defined. Prior experience includes managing global product launches at Apple and leading product strategy at Lucid Motors. Sini also has a background in strategy and procurement with notable roots at McKinsey & Company and BMW Group, where significant cost savings and partnerships were developed. Sini Ninkovic holds an MBA from the University of California, Berkeley, and degrees in Behavioral Economics from Universität Innsbruck, along with training as a Full-Stack Developer.

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