Daniek Snip

Daniek Snip is a Conversion Rate Optimization and User Experience Consultant at De Nieuwe Zaak since September 2021, focusing on enhancing conversion rates and user experiences through user behavior insights. Daniek conducted research on social elements influencing charity websites during a graduate thesis and has been involved in various marketing and communication roles, including volunteering at Duurzaamheidscentrum Deventer and undertaking a marketing trainee position at MarketingOost. Previous experience includes front office responsibilities at Beerze Bulten, hospitality research at Jaarbeurs, and multiple service roles in the hospitality industry. Daniek holds a Master of Science in Communication Science and a Bachelor of Arts in Hotel Management from the University of Twente and Saxion University, respectively, along with completion of the Honours Programme in Natural Leadership.