Victor Armando de la Rosa Abad

Victor Armando De La Rosa Abad is an experienced data analyst and coordinator with a focus on digital marketing and advertising campaigns. Currently employed at Grupo DEACERO since May 2022, Victor specializes in designing and implementing strategies for lead generation and monitoring campaign performance through machine learning models. Prior roles include Data Intelligence Coordinator and Professor at Tecnológico de Monterrey, where Victor developed automated reporting systems and KPI design. A notable achievement includes automating enrollment models and indicators during tenure at various educational institutions. Previous experience also includes roles at BanRegio, Instituto Tecnológico y de Estudios Superiores de Monterrey, AFIRME SEGUROS, Schneider Electric, and Banorte Generali, building a strong foundation in database management and statistical analysis. Victor holds degrees in Applied Statistics and Actuarial Science from Tecnológico de Monterrey and Universidad Autonoma de Nuevo Leon, respectively.