Lana Waters

Lana Waters is an experienced Business Development Manager currently at Cars Commerce since November 2021 and has been in the same role at DealerRater since March 2013. At DealerRater, Lana focuses on driving incremental sales growth and enhancing client satisfaction through effective solutions for OEM and dealer partners. Previously, Lana held the position of Regional Account Manager at DealerRater, where responsibilities included direct phone sales and relationship management within auto dealerships. Lana’s professional journey began at ADP as a Territory Manager from July 1998 to July 2002, where responsibilities involved managing accounts and delivering software and hardware solutions. Lana holds a BS in Marketing from SUNY Brockport.