Melissa K. Banks

Melissa K. Banks is a seasoned professional with extensive experience in digital marketing and sales within the automotive and media sectors. Currently serving as the Strategic Performance Manager at Dealers United since April 2021, Melissa focuses on redefining success for the auto industry through integrated social media strategies. Previous roles include Sales Executive at Gannett | USA TODAY NETWORK, where Melissa developed partnerships with local businesses, and Client Success Manager at TrueCar, Inc., where Melissa analyzed dealer performance and built strong client relationships. Additional experience includes account management at Edmunds.com and LiveIntent, along with a managerial background at NJ.com and New Haven Register, where Melissa crafted marketing strategies, managed substantial budgets, and led promotional initiatives that significantly boosted revenue. Melissa holds a Bachelor's degree in English and History from Binghamton University.