Melissa Terrell

Melissa Terrell currently serves as the Executive Vice President of Customer Experience at Dealerware, where responsibility encompasses all aspects of the customer lifecycle with an emphasis on revenue growth and value delivery. Terrell leads a cross-functional team spanning Sales, Implementation, Account Management, Support, and Business Operations to enhance the customer journey. Prior experience includes roles such as Executive Vice President of Operations, Vice President of Customer Success, and Director of Customer Success at Civitas Learning, as well as various positions at Invodo, where expertise included video strategy and program management. Terrell began professional endeavors at Texas Monthly and holds a Bachelor of Business Administration in Marketing from the Texas McCombs School of Business.