Joanna Klucznik

Joanna Klucznik is an accomplished marketing and PR professional with a strong background in sports and brand promotion. Currently serving as the PR & Sponsorship Lead at Decathlon Polska since November 2021, Joanna is responsible for the development and execution of long-term PR and sponsorship strategies, environmental communications, and collaboration with various stakeholders, including media and athletes. Previously, Joanna held multiple positions at OTCF S.A., advancing from Marketing Trainee to Junior Marketing Specialist, where responsibilities included the coordination of marketing campaigns and collaboration with external agencies. Joanna began a career in marketing with a traineeship at Carlsberg Polska, focusing on the promotion of the Birell brand. Joanna holds a Master’s degree in Management and a Bachelor's degree in Global Business, Finance, and Management from the SGH Warsaw School of Economics.