María Paula Barreto

María Paula Barreto is an experienced marketing professional with a strong background in brand management and communication. Currently serving as the KFC Brand Manager at DEGASA since March 2019, María Paula oversees the marketing calendar and strategically manages brand initiatives. Previously, María Paula worked as a Marketing Analyst at Consultatio, focusing on marketing plans and brand communication, and at Navent, executing trade marketing activities. Additional experience includes roles at Supermercados Mayoristas Makro, where María Paula progressed from a Marketing & Communication Analyst to a Category Management Analyst, contributing to promotional activities and product assortment analysis. Early in the career, María Paula served as a Commercial Assistant at Mobile I Business, managing sales services for the pharmaceutical industry. María Paula holds a Bachelor's degree in Marketing from UADE, earned between 2008 and 2012.