Alexandra Piehl

Alexandra Piehl is a seasoned marketing professional with extensive experience in retail media and brand management. Currently serving as Senior Retail Media Managerin at Deichmann since September 2023, Alexandra is focused on building the Retail Media Business. Prior to this role, Alexandra worked at OBI Group Holding from January 2021 to September 2023 as an Advanced Expert in Retail Media Marketing Solutions, overseeing campaign planning, communication strategy, and business development. Previously, Alexandra held various positions at JTI (Japan Tobacco International) between September 2016 and December 2020, including Product Manager and Market Intelligence Manager, involving strategic brand management and market analysis. Alexandra holds a Master’s degree in International Marketing & Media Management from Rheinische Fachhochschule Köln and a Bachelor’s degree in Neuroscience from the University of Cologne.