Randy Farmer joined DHIN in September of 2011 as Director of Provider Relations and Business Development and assumed the role of Chief Operating Officer in October 2013. Reporting directly to DHIN’s Chief Executive Officer, Farmer focuses on ensuring the integrated commercial success of DHIN. As the COO, he drives the overarching commercial strategy, specifically in the areas of marketing, brand development, product development, operational integrity, business development and customer service.
Farmer joined DHIN after a decade at JP Morgan Chase in Wilmington, where he served most recently as senior segment manager of strategic partnerships. During his tenure, Farmer managed all aspects of the co-brand credit card relationships with Sony Electronics, N.A., Philips Electronics, Borders Books & Music, the American Medical Association and several other household brand names. He also served as senior communication and public affairs manager during his 10 years at Chase.
Before joining Chase, Farmer held positions with Associates National Bank at the Credit Card Operations Center, where he was the assistant vice president in charge of performance excellence and at Villanova University where he was the director of student development in the Division of Student Affairs. Farmer earned a Master of Science in Human Organization Science at Villanova. He also earned a Master of Education in Higher Education Administration, and a Bachelor’s degree in Communication from the University of Delaware.
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