Atif Ahmed

Atif Ahmed serves as the Head of Product Practice and AI Practice Lead at Deloitte Digital, where responsibilities include developing product management capabilities, delivering market offerings, and guiding organizations in AI adoption. With extensive experience across several leading companies, including BT and Plusnet, Atif has successfully managed complex product portfolios, driven digital transformations, and led multi-disciplinary teams to achieve significant business outcomes. Notable achievements include creating strategic roadmaps, optimizing customer experiences, and delivering high-value digital platforms, with a strong emphasis on user-centered design and agile methodologies. Atif holds an Executive MBA from the University of Exeter Business School.