Shreya Kukreja

At DemandFarm, Shreya leads an empathetic, forward-thinking team that leaves no stone unturned, navigates through complex problems with simplistic elegance, and recognizes larger business objectives that every product feature needs to fulfil.

Every innovative solution that comes out the door has a common starting point - mapping the business priorities. Shreya, with the rest of the Product team,is responsible for deciding what gets built, identifying the latest technology advances, and tracking how well the customers are engaging with the product at every step. Shreya constantly engages with the Customer Advisory Board to understand the real-world problems they face and takes on the challenge of translating customer feedback into product features. This empowers us to always be ahead of the curve and leverage data-driven decision-making to find the best match between technology and usability.

And all this while keeping the 'end-user' at the center of it all. Her end goal? Making Key Account Management and its high-growth impact accessible to all organizations, no matter the size.