Latisha Maru, MBA

Latisha Maru has a range of work experience in marketing and sustainability. Starting in 2019, they worked as a Sustainability Specialist at The University of Toledo, where they assisted with writing blogs, making presentations, and updating webpages. In 2020, they took on a role as a Marketing Intern at Student Medicover, where they organized promotional campaigns on social media platforms and facilitated group meetings. Currently, they are working at DemandHelm as a Brand Performance Analyst, responsible for managing advertising campaigns on Amazon and Walmart, handling multiple brands and optimizing performance metrics such as ACOS and CPC.

Latisha Maru completed their Master of Business Administration (MBA) degree in Business, Management, Marketing, and Related Support Services from The University of Toledo in 2020. Prior to that, they obtained a Bachelor's degree in the same field of study from the same university in 2019. Additionally, Latisha Maru has earned several certifications, including the Amazon Video Ads Certification, Sizmek Ad Suite Certification, and Amazon DSP Campaigns Certification, all obtained in 2023 from Amazon.