Echo Li

Echo Li is the Global Chief Commercial Officer at Dentsu Sports International since June 2023. Prior to this, Echo held positions such as Managing Director - Greater China and Senior Vice President - Global Partnerships at SPORTFIVE from June 2016 to May 2023. With experience in setting up business operations in Greater China, strategic planning, and stakeholder relations, Echo has also worked as Executive Director, Corporate Partnerships - Asia at Lagardère Sports and Event Manager at RedFilo Events GROUP. Echo's educational background includes an Executive MBA in Economics from Tsinghua PBCSF 清华五道口 and an Executive MBA in Business, Management, Marketing, and Related Support Services from Cheung Kong Graduate School of Business.