Melody Li

Melody Li is a seasoned professional in global business development and sports media management, currently serving as Senior Vice President at Dentsu Sports International since September 2023. Prior to this role, Melody held the position of VP of Sales & Marketing at SPORTFIVE from December 2016 to June 2023. Experience at LeTV Sports Culture Develop involved managing media rights for major sporting events and coordinating sponsor activations and acquisitions for digital platforms in China. Other notable roles included Digital and Community Manager for Team SCA during the Volvo Ocean Race, Remote & On-site Media Manager for the Tianjin Open, and PR Manager for the Ultimate Fighting Championship. Educationally, Melody holds a Master of Science in Sport Management from the University of Connecticut and a Bachelor in Broadcast Journalism from the Communication University of China, complemented by executive education at China Europe International Business School.