Chanchai Pongsanan

Managing Director - Performance Marketing & Digital Supply Side Management at Dentsu

Chanchai Pongsanan has a diverse and extensive work experience in the digital marketing and advertising industry. Chanchai began their career at Advanced Telephone & Telecommunication Co.,Ltd as a Marketing Executive Supervisor, where they focused on SEO analysis and planning. Chanchai then moved on to Sanook Online Limited, where they held various roles, including Search Marketing Manager and Search Marketing Director, managing client paid search accounts and optimizing online PPC marketing strategies.

Chanchai later joined Starcom MediaVest Group as a Search Marketing Manager, responsible for developing search marketing and Google display network strategies. Chanchai then worked at dentsu Media as an Attribution & Search Marketing Director, managing business partnership relations with Facebook and Google, and overseeing the search marketing team.

Chanchai's experience continued at dentsu X, where they served as Chief of Business Intelligence, and at Digital Advertising Association Thailand (DAAT), where they were a Board Member.

Most recently, Chanchai joined dentsu as the Managing Director - Performance Marketing & Digital Supply Side Management. In this role, they are responsible for driving revenue growth through performance-based marketing strategies and digital media partnerships.

Throughout their career, Chanchai has demonstrated expertise in performance marketing, digital investment, programmatic media, and search marketing. Chanchai has successfully led teams, developed and managed partnerships, and achieved significant growth and revenue for the companies they have worked with.

Chanchai Pongsanan earned a Bachelor's degree in The Faculty of Social Administration from Thammasat University, where they studied from 2000 to 2003. Chanchai completed their high school education at Satriwitthaya 2 School from 1998 to 2000. Additionally, Chanchai Pongsanan has obtained various certifications from institutions such as Facebook, IBM, and Google in the fields of media planning, buying, marketing, and analytics.

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