Jorge Oriza

Jorge Oriza has extensive work experience in the field of marketing and advertising. Jorge started their career at Publicis as a Media Planning Director and Coordinador de Servicio a clientes. Jorge later joined Optimedia México as Director de Servicio a Clientes. Jorge then worked at Hewlett-Packard, where they held several roles including Advertising Latam / PPS-Americas Marcom, PSG Latam Media Manager, and Marketing Campaigns Manager PSG México. After that, they joined Beiersdorf as the Northern Cone MU Skin Care Marketing Manager, where they successfully launched NIVEA Cuidado and achieved significant market share growth. Jorge then moved to Johnson & Johnson, where they held the position of Marketing Services Manager Mexico y Centro América, leading media and digital teams and implementing a new media strategy. Jorge also played a key role in the development of the J&J Content Engine model for digital communication. Following their time at Johnson & Johnson, Jorge worked at IMS Internet Media Services as the Brand Strategist Director. Currently, they are working at Havas as a Business Manager. Jorge will be joining dentsu as a Business Lead starting in 2023.

Jorge Oriza obtained a Bachelor's degree in Administration and Marketing with a specialization in International Marketing from Universidad Panamericana between 1993 and 1997. Additionally, they have obtained certifications in Facebook Ads: Campaign Creation, Fundamentals of Design Thinking, and Advanced Google Analytics from LinkedIn in 2020.