Paola Yapo Herrera

Paola Yapo Herrera is a CRM Specialist at Deporvillage.com since March 2023, focusing on the planning, creation, and analysis of monthly email calendars and executing Customer Lifetime Value Journeys for subscriber engagement. Prior experience includes a role as Junior CRM Specialist at Grup Ametller Origen, where responsibilities involved managing communications via Salesforce Marketing Cloud and analyzing the online CRM strategy. As a Marketing & Communications Specialist at Aura Seguros, Paola utilized platforms such as Microsoft Office and Mailchimp, while also serving as a Marketing and Communications Assistant to support marketing plan development and digital campaign tracking. Previous experience includes an Account Assistant position at Carat and customer service as a Breakfast Waitress at Hotel Onix Fira. Paola holds a Master's in Digital Marketing and E-commerce from EAE Business School, along with strategic planning and digital marketing qualifications from Complot Escuela de Creatividad, and a Bachelor's degree in Advertising and Public Relations from Universitat Autònoma de Barcelona.