Isabelle Labadie

Lifecycle Marketing Lead at Descript

Isabelle Labadie has a wide range of experience in marketing, data analysis, and research. Isabelle began their career in 2014 as a Data Analyst & Research Technician at the Institute for Social Research. Isabelle then joined Amazon in 2017 as a Marketing Manager and then a Marketing Account Executive. In 2020, they became a Lifecycle Marketing Manager at onXmaps, Inc. and in 2022 they were appointed Lifecycle Marketing Lead at Descript, where they are responsible for building and driving complex user journeys, triggers, and automation with static and dynamic content. Isabelle also optimizes existing lifecycle channels, programs, and product optimization at all stages of the customer journey to improve conversion, decrease points of friction, and build best-in-class journeys that support acquisition and retention throughout the entire lifecycle.

Isabelle Labadie obtained their Bachelor's degree in Political Science from the University of Michigan. Isabelle also holds a certification from Twitter Flight School, which they obtained in July 2016.

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